Looie – Branding, Design Direction
![](https://freight.cargo.site/t/original/i/3e72dc23a65567def4c419f0a93d4254857a9025a4edb178530d1eed39c50511/Looie_New.jpg)
![](https://freight.cargo.site/t/original/i/5a54f9fb3537d558db0959743583c0eb980c5bdfc356d39471a2e8e6a5505568/Looie_New_Layout2.jpg)
![](https://freight.cargo.site/t/original/i/7909030ad915f5ce8d7c263fa0e6b1ebdc28f4a366e2bea14f70c7b615f2838d/Looie_New2.jpg)
![](https://freight.cargo.site/t/original/i/29f11ae012a99bfe6c75124fe0b78f87c94b6835ed1cc9b017afa34ac6e3790f/Looie_New3.jpg)
![](https://freight.cargo.site/t/original/i/19dd39ad00afde562ed9dc414785b6e83a5f757eee8b7b74a590ad35526438b2/Looie_New4.jpg)
Brand visual identity design for Looie, a Dallas based company providing hand-delivered real farm fresh grass patches that make it easy for dogs to conveniently take care of business anytime, without the mess.
Project includes logo design, brand character illustration ( “Looie”, the bulldog), color palette design, and various applications design.
Project includes logo design, brand character illustration ( “Looie”, the bulldog), color palette design, and various applications design.