TUMI – Branding, Design Direction, Art Direction
![](https://freight.cargo.site/t/original/i/c83782bd44ed2dda665061d0633b32c43800d2f327a0cefcbdac4555048c4e60/TUMI_New.jpg)
![](https://freight.cargo.site/t/original/i/51bd45036289e4fe80bec4f7cf941a7229c20d92df9175e7a0b810ea711ae696/TUMI_New2.jpg)
![](https://freight.cargo.site/t/original/i/9dec561075b330193dfd8e2bd63152c7c167a00a85d27df081d225b42708d7a6/TUMI_New3.jpg)
![](https://freight.cargo.site/t/original/i/f10897dc532c29956e898145f7b88de80bd7dc999db440a0b022d9329c174a57/TUMI_New4.jpg)
![](https://freight.cargo.site/t/original/i/13fa8607596ee5f3e19731bfe1211fed2b2999dffe8afdaa1509d963a69048ea/TUMI_New5.jpg)
![](https://freight.cargo.site/t/original/i/bb9ed76dba6b1284641f010dbd880f4c38e376a12babcdab242bafa99cdaf8dc/TUMI_New10.jpg)
![](https://freight.cargo.site/t/original/i/500994b26fc6886b1ce3e59c3c87b70f824f488abcb015f90806abdcc6338641/TUMI_New11.jpg)
![](https://freight.cargo.site/t/original/i/4b3d1a622d21286b6d927af3ea6bb6bdb9390784b293f7406416bfde08430901/TUMI_New6.jpg)
![](https://freight.cargo.site/t/original/i/fb45b35d5a625fc8c5ecb4f71144ed69158b5edeed3103362a414cfea192c1f6/TUMI_New_Layout2.jpg)
![](https://freight.cargo.site/t/original/i/aada00ef615d717860dcfdff25eed8595afaa74811c3a69ad42c31f256bdf814/TUMI_New7.jpg)
![](https://freight.cargo.site/t/original/i/170455c4889146e37410ba1e332b785e712259d7a25c46a1fe87ca138972dd78/TUMI_New9.jpg)
Brand visual identity design for TUMI.
Project includes logo redesign, typography design, color palette design, various applications design, campaign design.
Agency: Spring Studios
Project includes logo redesign, typography design, color palette design, various applications design, campaign design.
Agency: Spring Studios